NouLAB Academy 2016-2017 Cohort


Team Members

Gisele Ferguson

Director of Nursing and Operations, Villa Providence Shediac Inc.

Sylvio Allain

Member, Adagio-seniors

Delma Brideau

Assistant Secretary, Adagio-seniors

Annette Johnson

Member, Adagio-seniors

Jeanne Brideau

Founder and Director, Adagio-seniors

Jamie Howie

Program Consultants, Social Development GNB

Laurie Young

Coordinator - Wellness Branch, Social Development(GNB)

Healthy Aging Team

As the demographic landscape changes, the need for collaboration and integration between generations becomes more important.  However, negative stereotypes often hinder this process and the consequences can lead to seniors’ abuse, exclusion and ill health.  It is in the interest of everyone: policy makers, educators, academics, caregivers, professionals, the media as well as seniors themselves to acknowledge that ageism calls for a change in attitude.  Respect  for seniors'  opinions as well as their positive contribution to society are summoned.  New Brunswickers are working together to meet the challenge and to shift the paradigm on ageing from a mostly negative viewpoint to a win-win situation for the community as a entity.

Ageism influences the way society perceives elders.  Education provides a process whereby perceptions are modified.  Intergenerational projects, within an educational framework,  can contribute to mutual understanding and cooperation between the senior community and students.  The Adagio-seniors' Team aims to co-create an Intergenerational project, as well as to provide a framework for such projects based on objectives within the curriculum.

To contact the Healthy Aging team, please e-mail Jeanne Brideau

Gender Equality Team

How can we work together to ensure capable, qualified women are rising to leadership roles in the emerging tech sectors in New Brunswick?

To contact the Gender Equality team, please e-mail Beth Lyons.


Team Members

Nelly Dennene

Directrice, Regroupement féministe du Nouveau-Brunswick

Beth Lyons

Executive Director, New Brunswick Women's Council

Reid Estey

Acting Vice President - People, Culture, and Finance, Alcool NB Liquor (ANBL)

Lorraine Whalley

Executive Director, Fredericton Sexual Assault Centre

Mary-Clare White

Senior Advisor, Policy and Strategic Initiatives - Executive Council Office, Province of New Brunswick


NouLAB Academy 2015-2016 Cohort

Food Lab –

The Food lab team brought together community leaders in food security, the National Farmers Union in NB and the Department of Agriculture.  We looked at many ways to get more local food in the hands of New Brunswickers and ultimately came to see that we really need an increase in new farmers and food production to make this a reality.  Our idea is to launch a good food and farming accelerator by next year, bringing together new farmers and new entrepreneurs who are interested in building a strong local food system for NB. 

Rebuilding Rural NB Lab–

The rural communities our team members work with lack the agency, voice, and resources to address the challenges they face. Our team focused on addressing the issue of rural entrepreneurs who want to work from their land being unable to do so without exploiting and degrading local natural resources, and being unable to take the risk of innovating new approaches to business development that were both environmentally and economically sustainable. Our solution uses our 700 acre farm and forest as both a site of- and platform for rural innovation. Our current and future projects on the property, such as carbon offsetting and the polyculture orchard, are prototypes for rural enterprises that combine environmental sustainability and economic viability.

Newcomer Employment Lab–

The newcomer employment lab is concentrated on improving the retention of immigrants in New Brunswick by developing innovative pilots that increase labour market attachment and employer/community capacity for integration.

Adult Literacy Lab–

Almost all everyday activities require basic literacy skills, but in the province of New Brunswick the international studies over the past 30 years demonstrate that our adult literacy levels have not improved, to the detriment of of our economy, the health of our citizens and our social welfare. This is a complex problem that has not been resolved by tinkering with the education system, and the lack of a learning culture in N.B., compounded by the general attitude that a fundamental basic academic education is not important, are contributing factors to the problem, which, together with the minimal resources devoted to resolving the major issues, are some of the factors to be addressed if we are to enable those thousands of older youth and adults with low literacy levels to become functionally literate citizens. Towards the end of the various NouLAB workshops we confirmed that we would work on a local (south-east New Brunswick region) prototype that would create awareness of the importance of literacy in the lives of all ages so that there will be a greater participation in literacy programs.

Social Housing LAB 

The housing lab is changing the way the government manages the supply of social housing.  By working more closely with those who have benefited from social housing to help them transition to market housing, families and individuals in greater need can also benefit from social housing as they too make the transition to greater self-reliance.

Policy Approaches to Wellness LAB -

Our Lab was designed to gather diverse opinions and expertise to inform the development of a government action plan.  The vision is that the plan will include policies from multiple departments that will contribute to reducing obesity and tobacco use; through the creation of environments that enable all New Brunswickers to be healthy.  The work is being led by Department of Social Development.  Through the lab, a strong productive relationship was developed with the Department of Health (Office of the Chief Medical Officer of Health) which has led to joint leadership.  We also developed strong collaborations with our non-governmental partners such as the NB Food Security Action Network, Healthy Eating / Physical Activity Coalition, and the NB Medical Society.  Since completion of the lab, the partners have continued to collaborate and contribute on the development of the action plan. 

Healthy Aging Lab -

We want to assist communities in unpacking the variables that empower (or disempower) a community to action by creating and offering a readiness assessment tool kit - a prototype that guides communities in understanding their present reality, and assists them in mapping where they want to go by leveraging assets they already have. These will be unique to each community based on historical, socioeconomic and cultural factors. Once these are understood at the local level, communities can begin the process of meeting the most important challenges first, which will go a long way in defining the way residents wish to live and age well in their community. For more  information on the healthy aging lab or to learn about New Brunswick’s Collaborative for Healthy Aging and Care, please visit, or find us on social media CHAC / CVSS or @CHACCVSSNB.